Archive for October, 2009

AdWords Ads Writing Tips

October 21, 2009

We actively use AdWords for marketing of our software products. AdWords is not “setup and forget” tool. To improve and maintain its effectiveness I permanently track our campaigns and test different approaches, ad variations, targeting settings, bids and so on. Also, I’m hunting for new and fresh ideas how to make the AdWords’ performance even [...]

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Posted in AdWords, Marketing | 1 Comment »

Is your on-line help manual SEO friendly?

October 5, 2009

Recently, we’ve discovered that up to 40% of the Dr.Explain website’s organic (non-paid) traffic that comes from search engines do actually land on pages of our on-line manual. This proves that on-line documentation is not only a helpful tool for existing customers and users. It’s a good marketing and sales tool as well. If you [...]

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Posted in Documentation, Marketing, SEO, Website | No Comments »