If your software was cracked, stolen, patched or keygened then most of warez downloads are likely hosted on RapidShare.com. Try to Google for your product name + rapidshare.com. If you find links to your software cracks or keygens don’t hesitate to ask RapidShare to remove them. Actually, they react very promptly – usually in 12-24 [...]
As I wrote before, we want to keep the ISV Kaizen Blog free from hard selling and don’t write much about our own products except occasional references where appropriate. In every post I try to give some useful information that can help you improve a certain aspect of your own business. Through this blog we [...]
Nowadays, the Twitter gets very popular. Frankly, the marketing value of Twitter is still doubtful for me so I have no personal account. Nevertheless, Twitter helps me to monitor what people tell about our products and in what context our product names are mentioned. You can do the same and that’s pretty easy. Simply add [...]
Recently, we needed a presentational video for an affiliated service that allows health conscious people to track their diabetes, blood pressure, or body weight records and to share the results. The main difficulty of the project was a voice-over for the video. We needed a clear, calm and native English speech but there are no [...]
Upselling (or Up-selling, or Upsell) is a simple way to increase your average revenue per customer. It’s easy and effective. At the time of purchase simply offer your customers extra options or a more valuable deal. This is just a short list of what you can offer to your customers besides your main software product: [...]
This is not my habit to copy posts from other sources but this time I couldn’t resist. The info below seems to be very useful for any ISV and everyone who deals with sales copy writing. Here are 7 ways to use numbers to increase the selling power of your next promotion: Original source: www.technicalcommunicationcenter.com [...]
When we think about affiliates we usually consider them as webmasters or newsletter owners who put affiliate “Buy Now” links on their websites or plug them into e-mail newsletters. The on-line affiliates can reach only a fraction of potential users of your software products. There are many prospects who cannot be reached by on-line marketers [...]
This post is a brief digest of most important events in our company for the past several weeks. In order to keep this blog mostly self-hype free I summarized all our news in a single short post. Dr.Explain 3.1 release We’ve recently released the new version of our software help-authoring tool, Dr.Explain 3.1. This update [...]
If you decide to split your software product into several editions with different settings then you will likely wonder how to name them. Naming software editions depends upon what do you offer and what do you limit in each edition. There are several common approaches in building editions: Functional limitation (F) Environmental or purpose usage [...]
This post is a short list of basic rules for those who has recently signed up for Google AdWords account and doesn’t want to waste much money for learning curve. Please consider the advice below with “for the first time” remark. Focus on high quality traffic first Turn off Content Network advertising Allow only English [...]
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