Comments on: When “Free” means “More Paid Sales” http://www.drexplain.com/isv-kaizen-blog/marketing/when-free-means-more-paid-sales/ Strategy of continuous improvement for software business Tue, 31 Jan 2012 13:16:08 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Dennis Crane http://www.drexplain.com/isv-kaizen-blog/marketing/when-free-means-more-paid-sales/#comment-869 Dennis Crane Mon, 11 Oct 2010 08:00:55 +0000 http://www.drexplain.com/isv-kaizen-blog/marketing/when-free-means-more-paid-sales/#comment-869 Sippel, Of course this won't work in all cases. However, often people buy not the product - they buy emotions: hope, fun, dream, safety, respectfulness, and so on. Sippel,

Of course this won’t work in all cases. However, often people buy not the product – they buy emotions: hope, fun, dream, safety, respectfulness, and so on.

]]> By: Sippel http://www.drexplain.com/isv-kaizen-blog/marketing/when-free-means-more-paid-sales/#comment-867 Sippel Mon, 11 Oct 2010 06:00:03 +0000 http://www.drexplain.com/isv-kaizen-blog/marketing/when-free-means-more-paid-sales/#comment-867 Sorry but it is pointless. The audience is emotional because of the show. If we would offer public programming sessions it would be a different picture but I can tell you that complimentary payment requests simply do not work. Why not try that with your products. I would grab one and kindly say "thank you". Even emotionally. Sorry but it is pointless. The audience is emotional because of the show. If we would offer public programming sessions it would be a different picture but I can tell you that complimentary payment requests simply do not work.

Why not try that with your products. I would grab one and kindly say “thank you”. Even emotionally.

]]> By: Ryan http://www.drexplain.com/isv-kaizen-blog/marketing/when-free-means-more-paid-sales/#comment-811 Ryan Wed, 23 Sep 2009 11:22:41 +0000 http://www.drexplain.com/isv-kaizen-blog/marketing/when-free-means-more-paid-sales/#comment-811 Interesting story, of course the important (short term) part is not revenue but profit and the anecdote glosses over that. I.e. they may have made more money selling a smaller amount at a higher price than a much larger amount at a smaller price. Radiohead found that 60% would just have taken http://paidcontent.co.uk/article/419-data-on-radiohead-experiment-38-percent-of-downloads-choose-to-pay/ Here's an example of a software company that is putting this into practice http : // creately . com / plans Interesting story, of course the important (short term) part is not revenue but profit and the anecdote glosses over that.

I.e. they may have made more money selling a smaller amount at a higher price than a much larger amount at a smaller price.

Radiohead found that 60% would just have taken
http://paidcontent.co.uk/article/419-data-on-radiohead-experiment-38-percent-of-downloads-choose-to-pay/

Here’s an example of a software company that is putting this into practice
http : // creately . com / plans

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