Comments on: When “Free” means “More Paid Sales” http://www.drexplain.com/isv-kaizen-blog/marketing/when-free-means-more-paid-sales/ Strategy of continuous improvement for ISV business Thu, 29 Jul 2010 14:23:37 +0000 http://wordpress.org/?v=2.1.3 By: Ryan http://www.drexplain.com/isv-kaizen-blog/marketing/when-free-means-more-paid-sales/#comment-811 Ryan Wed, 23 Sep 2009 11:22:41 +0000 http://www.drexplain.com/isv-kaizen-blog/marketing/when-free-means-more-paid-sales/#comment-811 Interesting story, of course the important (short term) part is not revenue but profit and the anecdote glosses over that. I.e. they may have made more money selling a smaller amount at a higher price than a much larger amount at a smaller price. Radiohead found that 60% would just have taken http://paidcontent.co.uk/article/419-data-on-radiohead-experiment-38-percent-of-downloads-choose-to-pay/ Here's an example of a software company that is putting this into practice http : // creately . com / plans Interesting story, of course the important (short term) part is not revenue but profit and the anecdote glosses over that.

I.e. they may have made more money selling a smaller amount at a higher price than a much larger amount at a smaller price.

Radiohead found that 60% would just have taken
http://paidcontent.co.uk/article/419-data-on-radiohead-experiment-38-percent-of-downloads-choose-to-pay/

Here’s an example of a software company that is putting this into practice
http : // creately . com / plans

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