Apr 11th, 2007
Introduction
Recently I’ve read a couple of books by Masaaki Imai about Kaizen, the philosophy of ongoing improvement without spending much money. I think the Kaizen model perfectly describes the business of small independent software vendor.
Due to lack of resources a small ISV is usually unable to make big investments into innovations to quickly expand its business. It’s a long way to go by small steps. This blog is about these small steps. There are lots of areas for continuous improvement: software development, sales and support processes, product web site maintenance, SEO, dealing with affiliates and resellers, product marketing and promotion, etc.
You must improve something in your business every day. Each improvement will enhance your business by just a tiny factor, but when multiplied those tiny factors will give the impressive growth results.
You can’t do kaizen just once or twice and expect immediate results. You have to be in it for the long haul.
Masaaki Imai
