Write them to catch the attention of consumers!

Press release writers can get fabulous results from well-written releases that are optimized for the search engines.

A consumer who is searching online for information and types into the search engine box the same keywords used in your release will most likely find the release. They can then click through to your website and enter your sales cycle, even if journalists think your release isn’t worthy of their time and attention.

As a publicity expert, I get more questions about press releases than any other topic. So I created a free email tutorial that walks press release writers through the entire process, including how to distribute press releases online.

It’s called “89 Ways to Write Powerful Press Releases” and you can sign up for the tutorial at http://www.PublicityHound.com/pressreleasetips/art.htm

It’s a long course but please stick with it. By the time you’re done, you will know more about press release writing and distribution than most PR people.

Something else worth considering (Do as I say not as I do) during the summer months:

Take a vacation, spend some time with your family, your customers don’t need you as much.