Dennis Crane

Address your customer by their names

One of the strongest psychological signal for everyone is his or her name. Calling someone by name is a good way to attract his/her attention and to make the conversation more confidential and trustworthy.
So, when you answer support e-mails start and finish your message with a name of the person. This will increase the positive effect of your message. If the message is relatively long then you may address your customer by name in the middle of the text also.

What a simple trick!

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2 Responses to “Address your customer by their names”

  1. Evelynon 03 Sep 2007 at 9:39 am

    To do this, I make sure to write down the name of the person I’m talking with, on the pad of paper I keep close to the phone at the beginning of the call. That way, at the end, I can use their name, and confirm their phone number if I need to.

  2. shamshad memonon 21 Nov 2007 at 5:27 am

    I wanna ur address

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