ISV Kaizen

During the last weeks I saw several posts on various ISV and shareware forums where people complained that their sales had decreased and that summer is the worse period for software business.

Overall, I have to agree that in summer the business activity goes down. Nevertheless, summer offers a good chance to boost your software business in the long run. Let me explain …

This is not only the number of orders that is decreased in summer. The volume of support requests usually goes down also.
While you have less support job you may focus on your projects solely. Devote this time to planing, software development and improvement, market research and trends analysis. Summer is a good time to leisurely prepare and test a new product or a new release of your existing product to launch it in September or October when the business activity rises again.

Like Christmas, summer is a time for savings
As many businesses (And what about you?) try to keep their falling sales on a certain level they often setup special discount offers for summer months. Thus, it’s a good chance to buy business tools (software, SDKs, scripts, libraries, etc.) or to order some professional services (design, testing, copy writing) with significant discounts. Think about tools that you will need in future but it might be cheaper to buy them now.

Your news seem more significant against the summer lull.
If you have a news that might be interesting to your potential customers then don’t wait till Fall. Send your press release now. Because the flow of corporate news is not so big in summer your press release will more likely get in front of an editor than in any other period. Even a message about a minor version release may appear in the top news section of a huge portal or a magazine.

Announce in summer to reach your market on the peak.
Big paper magazines have a long publishing cycle. If editor picks your news for publishing or for a featured article writing then it will be printed in several months, usually 3-6. Therefore, if your send your press release in summer then it may appear in October or December issue of the magazine. Your message will reach the market right in the most active period. That will be great.

These are just a few evidences for the idea that summer is not a bad time for software business. Try to use the summer slack with the most possible effectiveness for your ISV business but don’t forget about the rest :-).

During the last months I tried not to aggressively promote our flagship application Dr.Explain in this blog. I’d like the ISV Kaizen Blog to be not an advertorial but a collection of simple tips and tricks useful for most of ISV and mISV.

This post is an exception because today we have a good news. Indigo Byte Systems officially released Dr.Explain 2.6. There are about 25 new features and enhancements in the new version. So, I’d like to tell you a bit more about the Dr.Explain today.

What is Dr.Explain:
Dr.Explain v.2.6 is an innovative software documentation tool.
It sounds boring, doesn’t it? So …

What benefits will Dr.Explain bring to your ISV business process:
Thanks to unique technology, with Dr.Explain you can produce attractive and professional looking help files just in a few hours. That would otherwise take days to create them manually.

The Dr.Explain captures windows, dialogs, and forms from live application, makes screenshots, and automatically adds interactive references to all controls. You have not to spend hours annotating your screenshots. Focus on your content - Dr.Explain will do all the tedious work for you.

The program can produce CHM, RTF and HTML help files with annotated screenshots, live menus, cross-references, and navigation from a single source file.

You can read more about Dr.Explain and download a free trial on http://www.drexplain.com

What new benefits does the version 2.6 bring to users:
Let’s name just the most important:
* Better recognition of Delphi and other programming languages controls
* Many usability improvements
* More Hot Keys
* Better keywords management
* Optimized output routines
There are 25 new features in the update.

I think you may also be interested in the Dr.Explain featured reviews and user testimonials.

One more good news from Dr.Explain
Nowadays, Dr.Explain and True BoxShot run the mutual discount program. If you order either Dr.Explain or True BoxShot software you will receive $15 discount for the second product. Now you may add two useful products to your ISV toolbox and save money.
More info: http://www.drexplain.com/order

From Kaizen point of view, Dr.Explain will save many hours of your valuable time that you may better spend on product development and promotion rather than on boring documentation writing. The tool will easily pay for itself on the first project.