ISV Kaizen Strategy of continuous improvement for software business

This is not my habit to copy posts from other sources but this time I couldn’t resist. The info below seems to be very useful for any ISV and everyone who deals with sales copy writing. Here are 7 ways to use numbers to increase the selling power of your next promotion: Original source: www.technicalcommunicationcenter.com [...]

When we think about affiliates we usually consider them as webmasters or newsletter owners who put affiliate “Buy Now” links on their websites or plug them into e-mail newsletters. The on-line affiliates can reach only a fraction of potential users of your software products. There are many prospects who cannot be reached by on-line marketers [...]

This is just a few facts from the history of our product, Dr.Explain. I feel a bit nostalgic for that time of big dreams and hopes. Now it’s just a business. I think these facts could inspire the new rising startups. Initial design specification for the first version of the Dr.Explain was made in two [...]

If you have ever released an update of your software product then you likely faced the problem of notifying your existing customers about the update. In this post I’d like to give a simple yet very important advice how to notify your customers properly. Releasing the upgrade is a very important task. After several months [...]