Archive for March, 2009

How to use numbers in your sales copy

March 28, 2009

This is not my habit to copy posts from other sources but this time I couldn’t resist. The info below seems to be very useful for any ISV and everyone who deals with sales copy writing. Here are 7 ways to use numbers to increase the selling power of your next promotion: Original source: [...]

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Posted in Marketing, Presentation | No Comments »

How affiliates can sell your software products offline

March 25, 2009

When we think about affiliates we usually consider them as webmasters or newsletter owners who put affiliate “Buy Now” links on their websites or plug them into e-mail newsletters. The on-line affiliates can reach only a fraction of potential users of your software products. There are many prospects who cannot be reached by on-line marketers [...]

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10 historical facts about the Dr.Explain software

March 17, 2009

This is just a few facts from the history of our product, Dr.Explain. I feel a bit nostalgic for that time of big dreams and hopes. Now it’s just a business. I think these facts could inspire the new rising startups. Initial design specification for the first version of the Dr.Explain was made in two [...]

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Posted in Miscellaneous | 1 Comment »

How to Notify Your Customers About Software Update Safely

March 11, 2009

If you have ever released an update of your software product then you likely faced the problem of notifying your existing customers about the update. In this post I’d like to give a simple yet very important advice how to notify your customers properly. Releasing the upgrade is a very important task. After several months [...]

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Posted in Distribution, Support, Testing | 3 Comments »