ISV Kaizen Strategy of continuous improvement for software business

Any macro- or microISV collects a pile of miscellaneous information while developing, promoting and supporting its software products. This includes: know-hows algorithms company policies programming, development or marketing techniques and tricks standard solutions and workarounds for certain issues collection of links to various resources how-tos use cases experience with third-party software, tools or services research [...]

Upselling (or Up-selling, or Upsell) is a simple way to increase your average revenue per customer. It’s easy and effective. At the time of purchase simply offer your customers extra options or a more valuable deal. This is just a short list of what you can offer to your customers besides your main software product: [...]