Archive for September, 2009

When “Free” means “More Paid Sales”

September 23, 2009

A really interesting marketing case was disclosed by Derek Sivers in his post “Emphasize meaning over price = More paid sales“. In brief: A band was doing the usual thing of selling CDs for $15. They’d mention it once or twice from the stage, and sell about $300 per night on average. A consultant asked [...]

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Posted in Marketing | 3 Comments »

Collective Intelligence: a new concept of WEB 3.0 from Balam J. Abello

September 21, 2009

Being a software vendor is a fantastic job. Meeting interesting people with out-of-the-box vision is one of the most attractive sides of my job. Today, I’m happy to introduce you an interview with Balam J. Abello. Balam is a talented engineer, futurist, writer, and IT consultant with many years of extensive experience in such revolutionary [...]

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Posted in Contributors, Documentation, Miscellaneous | 1 Comment »

Going to Write Another E-book?

September 15, 2009

A professional friend of mine, technical writer Keith Johnson, offered me an opportunity to write a guest post for his excellent Great Documents – technical writing blog. During several chat sessions with Keith we were discussing various questions of collaboration, social networking, information exchange and sharing. This discussion convinced me to summarize my thoughts about [...]

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Posted in Documentation, Marketing, Miscellaneous | 1 Comment »