ISV Kaizen

I’m currently watching an interesting discussion on Business of Software forum.

The topic is about if having your personal photo on your business card is a good idea or not. It’s like everything in business - you don’t know the right answer until you try it yourself. There are cons and pros.

Advantages:

• Breaking standards
• Easier to recall what the discussion was about
• Easier to recall who was that person
• Personal photo causes a feeling of trust and openness

Disadvantages

• Breaking standards
• May look vain
• May look geeky or amateurish

However, most of the discussion participants are inclined to believe that this may be a worthwhile idea. Also, they give other practical advice of effective business card usage. Check it out

BTW, do you know that you may create virtual 3D business cards with TBS Cover Editor like the sample below?

The recent release of Dr.Explain 4, help file authoring and documentation writing software, is a big import step in our company history. So, we needed a new visual identity for the application itself and for the product website to emphasize the great improvements and progress made.

First we decided to begin with a new logotype image design that would become a start point for the rest redesign works. The logo should express the following metaphors associated with our software:
- Intelligence
- Work
- Automation
- Technology
- Simplicity vs. Complexity
- Easiness
- Precision and Accuracy

We tried several “great looking” designers and studios and had failures with them due-to their flat vision and standard template-based approach. They all offered to us combinations of boring circles, paper sheets, lines and meaningless colored shapes.

After we had spent many days and many dollars on such graphical trash, we finally made a discovery - BrandBerry, a small branding and logo design company.

Designers behind the BrendBerry have an out of box attitude, non standard ideas, and simply amazing drawing skills. They had immediately abandoned the idea to use common logo template solutions and offered to invent a character. Now you can see this character on our website and in all promotional materials.

Meet the Dr.Explain. Here it is!

He’s smart, intelligent, industrious, neat, prompt, helpful, and friendly! We love him. Dr.Explain users love him. Everyone loves him!

Are you interested in process of the Dr.Explain character creation? Guys from BrandBerry have recently published a wordless pictured story of the Dr.Explain logo birth.
Check it out! For me, it is a kind of magic!

P.S: If in addition to the logo you need to design photo-realistic box shot images then look at TBS Cover Editor.