Are you curious about which phrases your Adwords ad is actually displayed for? Check the Search Terms section in your Adwords account: This is an extremely useful tool for optimizing your campaigns’ effectiveness. The Search Terms section will help to find new negative (irrelevant) words, to add new phrases, and to change keyword matching to [...]
We actively use AdWords for marketing of our software products. AdWords is not “setup and forget” tool. To improve and maintain its effectiveness I permanently track our campaigns and test different approaches, ad variations, targeting settings, bids and so on. Also, I’m hunting for new and fresh ideas how to make the AdWords’ performance even [...]
This post is a short list of basic rules for those who has recently signed up for Google AdWords account and doesn’t want to waste much money for learning curve. Please consider the advice below with “for the first time” remark. Focus on high quality traffic first Turn off Content Network advertising Allow only English [...]
Andrew Brice on JOS forum shared an idea on how to get your negative keywords set up correctly in AdWords to maximise your campaign’s ROI. Along with common practice of server log analysis he suggested to search for all your key AdWords terms at http://search.live.com. The ‘Related searches’ will show the phrases irrelevant to your [...]
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