Marketing

Does your price table design help your software sales?

Posted by Dennis Crane on January 31, 2012 at 8:44 am
Old price table

I’m sure you’re constantly improving all aspects of your business like we do: adding new features to products, experimenting with prices, changing your logo and web site design, polishing user interface, tweaking AdWords ads and landing pages. This is a good strategy. It’s called Kaizen. Let’s discuss one more element of software sales funnel – [...]

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Christmas and New Year ideas for independent software vendors (ISV)

Posted by Dennis Crane on December 7, 2011 at 9:39 am

Add an “Easter egg” feature into your software Your users will be pleasantly surprised when your application unexpectedly congratulates them and wishes them a Merry Christmas or Happy New Year. This may be a specially decorated splash screen or logo graphics, funny animation, music, or video with your wishes to your users. For instance, VLC [...]

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Google+ is a great way to exposure your software development tools & services

Posted by Dennis Crane on July 18, 2011 at 4:20 am

If you make and sell software development tools or provide services for high tech engineers then you should definitely pay attention to Google Plus. According to statistics of findpeopleonplus.com,a catalog that currently lists about 1M of Google Plus users, many of those who mentioned profession in profile are …. IT people: Likely the reason is [...]

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A good idea regarding your next press release

Posted by Dennis Crane on July 6, 2011 at 4:28 am

A simple yet brilliant idea: Use cool infographics instead of boring and dull text press releases Here is a good show case from Hoot Suite: HootSuite Reaches 2 Million Owl Milestone and Releases Infographic However, creating cool infographics is a kind of art and magic. If you able to do this you will hit the [...]

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Software product ideas from Google auto-suggest

Posted by Dennis Crane on July 5, 2011 at 4:54 pm

What kind of applications the majority of potential users is looking for on Google: The same approach works for national markets. For example, what French-speaking users are looking for: Screenshots are taken with Dr.Explain help file authoring tool You may easily adopt this idea for a local regional market or a specific niche. Good luck [...]

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How to see actual search terms for your Adwords campaigns

Posted by Dennis Crane on March 17, 2011 at 6:03 am

Are you curious about which phrases your Adwords ad is actually displayed for? Check the Search Terms section in your Adwords account: This is an extremely useful tool for optimizing your campaigns’ effectiveness. The Search Terms section will help to find new negative (irrelevant) words, to add new phrases, and to change keyword matching to [...]

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