I’m sure you’re constantly improving all aspects of your business like we do: adding new features to products, experimenting with prices, changing your logo and web site design, polishing user interface, tweaking AdWords ads and landing pages. This is a good strategy. It’s called Kaizen. Let’s discuss one more element of software sales funnel – [...]
Add an “Easter egg” feature into your software Your users will be pleasantly surprised when your application unexpectedly congratulates them and wishes them a Merry Christmas or Happy New Year. This may be a specially decorated splash screen or logo graphics, funny animation, music, or video with your wishes to your users. For instance, VLC [...]
If you make and sell software development tools or provide services for high tech engineers then you should definitely pay attention to Google Plus. According to statistics of findpeopleonplus.com,a catalog that currently lists about 1M of Google Plus users, many of those who mentioned profession in profile are …. IT people: Likely the reason is [...]
A simple yet brilliant idea: Use cool infographics instead of boring and dull text press releases Here is a good show case from Hoot Suite: HootSuite Reaches 2 Million Owl Milestone and Releases Infographic However, creating cool infographics is a kind of art and magic. If you able to do this you will hit the [...]
What kind of applications the majority of potential users is looking for on Google: The same approach works for national markets. For example, what French-speaking users are looking for: Screenshots are taken with Dr.Explain help file authoring tool You may easily adopt this idea for a local regional market or a specific niche. Good luck [...]
Are you curious about which phrases your Adwords ad is actually displayed for? Check the Search Terms section in your Adwords account: This is an extremely useful tool for optimizing your campaigns’ effectiveness. The Search Terms section will help to find new negative (irrelevant) words, to add new phrases, and to change keyword matching to [...]
A respectful entrepreneur and venture investor has recently said to me: … Most software businesses are built on people emotions. People don’t buy software products. They buy emotions: safety, beauty, pleasure, respectfulness, hope, and dream … Which emotions does your software bring to people?
I’m currently following an interesting discussion in Sales/Marketing VP’s & Directors – Software & Technology group at LinkedIn. The main question of the discussion is devoted to the most important things in the art of selling. Most of ISV and microISV do the marketing and sell their software or services on their own. So, they [...]
For the next 5 days (starting on June 8′th), guys from True BoxShot will give away several free licenses a day, as part of “Out of the box” free contest. Everyone may participate. The contest rules are simple and fun: – Each morning we’ll post a new cartoon without a caption. – To win the [...]
I’m currently watching an interesting discussion on Business of Software forum. The topic is about if having your personal photo on your business card is a good idea or not. It’s like everything in business – you don’t know the right answer until you try it yourself. There are cons and pros. Advantages: Breaking standards [...]
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