The recent release of Dr.Explain 4, help file authoring and documentation writing software, is a big import step in our company history. So, we needed a new visual identity for the application itself and for the product website to emphasize the great improvements and progress made. First we decided to begin with a new logotype [...]
This post is my short response to a request in Business Of Software forum: “… what’s the best place for us to submit web application?” Here are some links from our company’s Wiki. Just a list of links, without comments. eHub KillerStartups – submit via FeedMyApp DIY Startup News.com Ziipa Startup World Great Startups WebWare [...]
I’ve recently discovered a very interesting resource where web entrepreneurs share real experience on how they improved their web site conversions. ABTests: http://www.abtests.com/ Although currently the number of samples is not great you may find there some interesting ideas for improving your web site’s \ application’s conversion ratio. You are also welcome to share your [...]
This is a meaningless emotional post about a great achievement of our small development team – Indigo Byte Systems in partnership with True BoxShot Software. Our application, TBS Cover Editor was selected by Embarcadero ( owner and producer of Delphi and C++ Builder) for their Delphi application showcase: http://embarcadero.com/application-showcase Without any hesitation our team is [...]
If you deal with software development technologies, services, or programming tools then you likely have some useful articles on your web site or blog that you want to share with other software developers. General purpose social sites like Digg.com, StubleUpon.com or Reddit.com are good but their audience isn’t well targeted and has pretty low conversion [...]
We actively use AdWords for marketing of our software products. AdWords is not “setup and forget” tool. To improve and maintain its effectiveness I permanently track our campaigns and test different approaches, ad variations, targeting settings, bids and so on. Also, I’m hunting for new and fresh ideas how to make the AdWords’ performance even [...]
Recently, we’ve discovered that up to 40% of the Dr.Explain website’s organic (non-paid) traffic that comes from search engines do actually land on pages of our on-line manual. This proves that on-line documentation is not only a helpful tool for existing customers and users. It’s a good marketing and sales tool as well. If you [...]
A really interesting marketing case was disclosed by Derek Sivers in his post “Emphasize meaning over price = More paid sales“. In brief: A band was doing the usual thing of selling CDs for $15. They’d mention it once or twice from the stage, and sell about $300 per night on average. A consultant asked [...]
A professional friend of mine, technical writer Keith Johnson, offered me an opportunity to write a guest post for his excellent Great Documents – technical writing blog. During several chat sessions with Keith we were discussing various questions of collaboration, social networking, information exchange and sharing. This discussion convinced me to summarize my thoughts about [...]
Sue Pichotta has kindly published my guest post about my experience in making demo video for TBS Cover Editor. Although I’ve already known that some steps in my process might be more optimal, I honestly described what I did. I hope that this article will be useful for many software vendors and internet marketers who [...]
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