The software improvement advice, techniques and ideas that I post here are taken from our real practice. I try to keep this blog practical and hype free. This post is a rare case (the previous one was about 9 months ago) when I’d like to tell a little about our own products. During the recent [...]
Wikipedia is one of the most visited resources on the Web. It’s built by people and for people. Many people from all over the world are looking for specific information on Wikipedia. The information they are looking for may be related to your software product. Why not to turn the Wikipedia’s readers into your web [...]
Recently, I’ve attended ISDEF 2007 conference and now I have new topics to discuss in this blog. One of the most important resources for software marketing is press. After getting mentioned in a well known magazine or in a vertical newsletter even once, you may receive much more sales in a single day than in [...]
If you decided to setup a forum on your company or product website then the most annoying question is likely: “Initially, my forum will be empty and will look silent. This will deter people from joining the community. What to do?” As a moderator of several forums, I’d like to share a tip regarding the [...]
This post is written by our special guest, Sergey Petrov. Sergey is a CEO of SoftLogica. The most known software titles by SoftLogica are Backup Platinum – a powerful backup program for Windows OS, and Handy Recovery – a data recovery software that restores deleted files or files from deleted and formatted partitions. After many [...]
I have an idea which I would share. It’s a raw concept but I’m sure that you can polish it and use somehow in your business. Remember the installers that show slides with software features and benefits during the installation process. I’m sure that some of your applications also have such processes when a long [...]
Bob Walsh has recently written “Email one customer a day” post in his 47hats blog. Here is the post’s summary: Try emailing one customer a day. Pick a customer who bought your product or who signed up for your Web 2.0 service some time back and send them a friendly, short email: “Dear Bill, Just [...]
During the last weeks I saw several posts on various ISV and shareware forums where people complained that their sales had decreased and that summer is the worse period for software business. Overall, I have to agree that in summer the business activity goes down. Nevertheless, summer offers a good chance to boost your software [...]
This is truth! First of all they tell you about weak sides of your software and business. So, you know what must be improved and polished. Second, angry users can become the most loyal ones. Surprised? In psychology, this is called “Pendulum effect” – it’s much easier to move the pendulum to the right if [...]
Have you ever thought about establishing a certification program for users of your software? If your software is quite sophisticated and requires training then you can build a community of professionals around your product through the system of personal certificates. Offer your users to pass a series of on-line tests and award them with personal [...]
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