I’m sure you’re constantly improving all aspects of your business like we do: adding new features to products, experimenting with prices, changing your logo and web site design, polishing user interface, tweaking AdWords ads and landing pages. This is a good strategy. It’s called Kaizen. Let’s discuss one more element of software sales funnel – [...]
Add an “Easter egg” feature into your software Your users will be pleasantly surprised when your application unexpectedly congratulates them and wishes them a Merry Christmas or Happy New Year. This may be a specially decorated splash screen or logo graphics, funny animation, music, or video with your wishes to your users. For instance, VLC [...]
A simple yet brilliant idea: Use cool infographics instead of boring and dull text press releases Here is a good show case from Hoot Suite: HootSuite Reaches 2 Million Owl Milestone and Releases Infographic However, creating cool infographics is a kind of art and magic. If you able to do this you will hit the [...]
Last week Indigo Byte Systems’ team visited UA Europe 2010 – The Conference for Software User Assistance Professionals that took part in Stockholm. The conference was produced by Matthew Ellison Consulting in association with Writers UA. This year our company is a Gold Sponsor of UA Europe 2010. On the conference’s exhibition we introduced our [...]
For the next 5 days (starting on June 8′th), guys from True BoxShot will give away several free licenses a day, as part of “Out of the box” free contest. Everyone may participate. The contest rules are simple and fun: – Each morning we’ll post a new cartoon without a caption. – To win the [...]
I’m currently watching an interesting discussion on Business of Software forum. The topic is about if having your personal photo on your business card is a good idea or not. It’s like everything in business – you don’t know the right answer until you try it yourself. There are cons and pros. Advantages: Breaking standards [...]
The recent release of Dr.Explain 4, help file authoring and documentation writing software, is a big import step in our company history. So, we needed a new visual identity for the application itself and for the product website to emphasize the great improvements and progress made. First we decided to begin with a new logotype [...]
I’ve recently discovered a very interesting resource where web entrepreneurs share real experience on how they improved their web site conversions. ABTests: http://www.abtests.com/ Although currently the number of samples is not great you may find there some interesting ideas for improving your web site’s \ application’s conversion ratio. You are also welcome to share your [...]
Sue Pichotta has kindly published my guest post about my experience in making demo video for TBS Cover Editor. Although I’ve already known that some steps in my process might be more optimal, I honestly described what I did. I hope that this article will be useful for many software vendors and internet marketers who [...]
Recently, we needed a presentational video for an affiliated service that allows health conscious people to track their diabetes, blood pressure, or body weight records and to share the results. The main difficulty of the project was a voice-over for the video. We needed a clear, calm and native English speech but there are no [...]
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