Does your price table design help your software sales?

Posted by Dennis Crane on January 31, 2012 at 8:44 am
Old price table

I’m sure you’re constantly improving all aspects of your business like we do: adding new features to products, experimenting with prices, changing your logo and web site design, polishing user interface, tweaking AdWords ads and landing pages. This is a good strategy. It’s called Kaizen. Let’s discuss one more element of software sales funnel – [...]

Submit to reddit

Christmas and New Year ideas for independent software vendors (ISV)

Posted by Dennis Crane on December 7, 2011 at 9:39 am

Add an “Easter egg” feature into your software Your users will be pleasantly surprised when your application unexpectedly congratulates them and wishes them a Merry Christmas or Happy New Year. This may be a specially decorated splash screen or logo graphics, funny animation, music, or video with your wishes to your users. For instance, VLC [...]

Submit to reddit

A good idea regarding your next press release

Posted by Dennis Crane on July 6, 2011 at 4:28 am

A simple yet brilliant idea: Use cool infographics instead of boring and dull text press releases Here is a good show case from Hoot Suite: HootSuite Reaches 2 Million Owl Milestone and Releases Infographic However, creating cool infographics is a kind of art and magic. If you able to do this you will hit the [...]

Submit to reddit

What Do User Assistance Professionals Expect From Help Authoring Tools

Posted by Dennis Crane on September 23, 2010 at 5:17 pm
Dr.Explain at UA Europe 2010 Conference

Last week Indigo Byte Systems’ team visited UA Europe 2010 – The Conference for Software User Assistance Professionals that took part in Stockholm. The conference was produced by Matthew Ellison Consulting in association with Writers UA. This year our company is a Gold Sponsor of UA Europe 2010. On the conference’s exhibition we introduced our [...]

Submit to reddit

Have fun and win True BoxShot software licenses

Posted by Dennis Crane on June 7, 2010 at 9:09 am

For the next 5 days (starting on June 8′th), guys from True BoxShot will give away several free licenses a day, as part of “Out of the box” free contest. Everyone may participate. The contest rules are simple and fun: – Each morning we’ll post a new cartoon without a caption. – To win the [...]

Submit to reddit

Putting your photo on business card. Good idea?

Posted by Dennis Crane on April 7, 2010 at 10:36 am
3D virtual card

I’m currently watching an interesting discussion on Business of Software forum. The topic is about if having your personal photo on your business card is a good idea or not. It’s like everything in business – you don’t know the right answer until you try it yourself. There are cons and pros. Advantages: Breaking standards [...]

Submit to reddit