Have you ever thought about starting your own business? Do you run your own business already? No matter if it’s a barbershop around the corner, a technical writing service, a software development company, or a huge corporation with hundreds of employees. Finally, it’s all about entrepreneurship. For me, entrepreneurship means using my skills to help [...]
Nowadays, the Twitter gets very popular. Frankly, the marketing value of Twitter is still doubtful for me so I have no personal account. Nevertheless, Twitter helps me to monitor what people tell about our products and in what context our product names are mentioned. You can do the same and that’s pretty easy. Simply add [...]
Recently, we needed a presentational video for an affiliated service that allows health conscious people to track their diabetes, blood pressure, or body weight records and to share the results. The main difficulty of the project was a voice-over for the video. We needed a clear, calm and native English speech but there are no [...]
Any macro- or microISV collects a pile of miscellaneous information while developing, promoting and supporting its software products. This includes: know-hows algorithms company policies programming, development or marketing techniques and tricks standard solutions and workarounds for certain issues collection of links to various resources how-tos use cases experience with third-party software, tools or services research [...]
[Editor's Note: This post comes from Craig Prichard, a Technical Communicator. He has provided beta and usability testing for Dr.Explain, wrote the sample project (GUI) that is distributed with the latest version, and is the "voice" of this video.] Dennis has generously provided me enough rope to hang myself. I hope to make a hammock [...]
This post is written by our special guest, Nikolay Tyushkov. Nikolay is an owner of Softvoile. The most known software titles by Softvoile are Flashpaste – an utility for managing and quick pasting text templates, and Clipdiary – a free utility for keeping the clipboard history. As a veteran of ISV business, Nikolay has great [...]
The software improvement advice, techniques and ideas that I post here are taken from our real practice. I try to keep this blog practical and hype free. This post is a rare case (the previous one was about 9 months ago) when I’d like to tell a little about our own products. During the recent [...]
Bob Walsh has recently written “Email one customer a day” post in his 47hats blog. Here is the post’s summary: Try emailing one customer a day. Pick a customer who bought your product or who signed up for your Web 2.0 service some time back and send them a friendly, short email: “Dear Bill, Just [...]
During the last weeks I saw several posts on various ISV and shareware forums where people complained that their sales had decreased and that summer is the worse period for software business. Overall, I have to agree that in summer the business activity goes down. Nevertheless, summer offers a good chance to boost your software [...]
During the last months I tried not to aggressively promote our flagship application Dr.Explain in this blog. I’d like the ISV Kaizen Blog to be not an advertorial but a collection of simple tips and tricks useful for most of ISV and mISV. This post is an exception because today we have a good news. [...]
Dr.Explain exhibits at
Dr.Explain is proud to be a sponsor of
