What kind of applications the majority of potential users is looking for on Google: The same approach works for national markets. For example, what French-speaking users are looking for: Screenshots are taken with Dr.Explain help file authoring tool You may easily adopt this idea for a local regional market or a specific niche. Good luck [...]
Recently, we’ve discovered that up to 40% of the Dr.Explain website’s organic (non-paid) traffic that comes from search engines do actually land on pages of our on-line manual. This proves that on-line documentation is not only a helpful tool for existing customers and users. It’s a good marketing and sales tool as well. If you [...]
How to stuff your software product website with content attractive for search engines? What to write about besides the product features, download and order pages, and contacts? Here is a brief list of ideas to get started. Press release archive Product news Blog FAQ & How-To Knowledge base On-line forum Product live tour or demo [...]
Wikipedia is one of the most visited resources on the Web. It’s built by people and for people. Many people from all over the world are looking for specific information on Wikipedia. The information they are looking for may be related to your software product. Why not to turn the Wikipedia’s readers into your web [...]
This post is written by our special guest, Sergey Petrov. Sergey is a CEO of SoftLogica. The most known software titles by SoftLogica are Backup Platinum – a powerful backup program for Windows OS, and Handy Recovery – a data recovery software that restores deleted files or files from deleted and formatted partitions. After many [...]
Some time ago I heard the gossips that Google doesn’t “like” web sites with newly registered domain names. Google likes old domain names with long history. But … the domain history is not the only important factor. The future of domain is also important for Google ranking. If your domain registration expires in a couple [...]
I bet you want to improve your website position in the search results on major search engines, primly on Google. Being seen in the organic search results is the good way to receive the stable targeted traffic almost for free. That’s why you have to continuously improve the Page Rank (PR) of your pages. Everyone [...]