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Does your price table design help your software sales?

Posted by Dennis Crane on January 31, 2012 at 8:44 am
Old price table

I’m sure you’re constantly improving all aspects of your business like we do: adding new features to products, experimenting with prices, changing your logo and web site design, polishing user interface, tweaking AdWords ads and landing pages. This is a good strategy. It’s called Kaizen. Let’s discuss one more element of software sales funnel – [...]

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Where to submit Web application

Posted by Dennis Crane on March 18, 2010 at 4:08 am

This post is my short response to a request in Business Of Software forum: “… what’s the best place for us to submit web application?” Here are some links from our company’s Wiki. Just a list of links, without comments. eHub KillerStartups – submit via FeedMyApp DIY Startup News.com Ziipa Startup World Great Startups WebWare [...]

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A/B Tests for improving your web site conversions

Posted by Dennis Crane on February 22, 2010 at 5:26 pm

I’ve recently discovered a very interesting resource where web entrepreneurs share real experience on how they improved their web site conversions. ABTests: http://www.abtests.com/ Although currently the number of samples is not great you may find there some interesting ideas for improving your web site’s \ application’s conversion ratio. You are also welcome to share your [...]

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Is your on-line help manual SEO friendly?

Posted by Dennis Crane on October 5, 2009 at 5:17 am

Recently, we’ve discovered that up to 40% of the Dr.Explain website’s organic (non-paid) traffic that comes from search engines do actually land on pages of our on-line manual. This proves that on-line documentation is not only a helpful tool for existing customers and users. It’s a good marketing and sales tool as well. If you [...]

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Summer 2009 : The company’s news

Posted by Dennis Crane on July 2, 2009 at 8:18 am

As I wrote before, we want to keep the ISV Kaizen Blog free from hard selling and don’t write much about our own products except occasional references where appropriate. In every post I try to give some useful information that can help you improve a certain aspect of your own business. Through this blog we [...]

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News: Dr.Explain 3.1, support forum, and ISDEF 2008

Posted by Dennis Crane on September 22, 2008 at 7:50 am

This post is a brief digest of most important events in our company for the past several weeks. In order to keep this blog mostly self-hype free I summarized all our news in a single short post. Dr.Explain 3.1 release We’ve recently released the new version of our software help-authoring tool, Dr.Explain 3.1. This update [...]

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