Website

8 reasons for acquiring a separate domain for each software product

Posted by Dennis Crane on September 24, 2007 at 7:53 am

This post is written by our special guest, Sergey Petrov. Sergey is a CEO of SoftLogica. The most known software titles by SoftLogica are Backup Platinum – a powerful backup program for Windows OS, and Handy Recovery – a data recovery software that restores deleted files or files from deleted and formatted partitions. After many [...]

Would you like the Google to like your domain?

Posted by Dennis Crane on August 3, 2007 at 2:10 pm

Some time ago I heard the gossips that Google doesn’t “like” web sites with newly registered domain names. Google likes old domain names with long history. But … the domain history is not the only important factor. The future of domain is also important for Google ranking. If your domain registration expires in a couple [...]

Tracking your file downloads

Posted by Dennis Crane on June 26, 2007 at 8:47 am

Tracking is a king in mISV business. When somebody downloads a file from your website you must log the event. Therefore, you must invoke a script (e.g. download.php) on your server that will write the info about the event in a file or database and then will redirect the visitor to the actual binary file. [...]

Clear up your graphics

Posted by Dennis Crane on April 13, 2007 at 5:17 pm
Using JPEG format

Many novice (m)ISVs design websites for their products themselves. The home-made design allows the quick and low-cost getting started. However, if you have no experience in web design there are lots of non obvious peculiarities that you have to know to make your website attractive. One of the most important things is graphics. Look at [...]

Keep your web pages PR by eliminating weak outgoing links

Posted by Dennis Crane on April 11, 2007 at 10:12 am

I bet you want to improve your website position in the search results on major search engines, primly on Google. Being seen in the organic search results is the good way to receive the stable targeted traffic almost for free. That’s why you have to continuously improve the Page Rank (PR) of your pages. Everyone [...]