ISV Kaizen

Upselling (or Up-selling, or Upsell) is a simple way to increase your average revenue per customer. It’s easy and effective. At the time of purchase simply offer your customers extra options or a more valuable deal.

This is just a short list of what you can offer to your customers besides your main software product:

1. Bundles with complementary software products
2. Add-ons and plug-ins
3. Visual themes and skins
4. Advanced versions of software (Professional, Deluxe, etc)
5. Multi-user discounted licenses
6. Source code
7. Delivery of files on CD or DVD
8. Boxed version
9. Printed manual
10. Express shipping
11. Extended download warranty
12. Access to private knowledge base or use-cases
13. Bulletin or a newsletter subscription
14. Professional community partnership
15. Priority support agreement
16. Long term or life-long support agreement
17. Long term or life-long update agreement
18. Setup and installation services
19. Customization services
20. T-shirts, cups, mouse pads and other stuff
21. User training
22. User certification

Nevertheless, try to choose upsell options wisely in order not to turn your order page into a pile of junk and scam-like offers.
Also don’t force your customers into up-selling options as it won’t be appreciated.

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