Nowadays, the Twitter gets very popular. Frankly, the marketing value of Twitter is still doubtful for me so I have no personal account. Nevertheless, Twitter helps me to monitor what people tell about our products and in what context our product names are mentioned.

You can do the same and that’s pretty easy. Simply add a customized twitter search feed into your blog reader. The feed URL must look like:

http://search.twitter.com/search.atom?q=google+chrome

Put your product name or other target keywords into the query string and forget about it! Each time somebody mentions your product on Twitter you will be alerted and will see that post right in your blog reader. No extra efforts required.

P.S. That’s also useful for tracking cracked versions of your software appeared on the Web because pirates also use Twitter and usually announce their “victories” there too.

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