Author Archive
I’m sure you’re constantly improving all aspects of your business like we do: adding new features to products, experimenting with prices, changing your logo and web site design, polishing user interface, tweaking AdWords ads and landing pages. This is a good strategy. It’s called Kaizen. Let’s discuss one more element of software sales funnel – [...]
Add an “Easter egg” feature into your software Your users will be pleasantly surprised when your application unexpectedly congratulates them and wishes them a Merry Christmas or Happy New Year. This may be a specially decorated splash screen or logo graphics, funny animation, music, or video with your wishes to your users. For instance, VLC [...]
Have you ever thought about starting your own business? Do you run your own business already? No matter if it’s a barbershop around the corner, a technical writing service, a software development company, or a huge corporation with hundreds of employees. Finally, it’s all about entrepreneurship. For me, entrepreneurship means using my skills to help [...]
If you make and sell software development tools or provide services for high tech engineers then you should definitely pay attention to Google Plus. According to statistics of findpeopleonplus.com,a catalog that currently lists about 1M of Google Plus users, many of those who mentioned profession in profile are …. IT people: Likely the reason is [...]
A simple yet brilliant idea: Use cool infographics instead of boring and dull text press releases Here is a good show case from Hoot Suite: HootSuite Reaches 2 Million Owl Milestone and Releases Infographic However, creating cool infographics is a kind of art and magic. If you able to do this you will hit the [...]
What kind of applications the majority of potential users is looking for on Google: The same approach works for national markets. For example, what French-speaking users are looking for: Screenshots are taken with Dr.Explain help file authoring tool You may easily adopt this idea for a local regional market or a specific niche. Good luck [...]
Are you curious about which phrases your Adwords ad is actually displayed for? Check the Search Terms section in your Adwords account: This is an extremely useful tool for optimizing your campaigns’ effectiveness. The Search Terms section will help to find new negative (irrelevant) words, to add new phrases, and to change keyword matching to [...]
The virtual e-book cover was made with True Boxshot software “Every time someone reads your document and they walk away with a greater understanding of the concept or analysis at hand, you are taking steps to becoming an established and recognized writer.” This is a quote from new e-book “100 Power Writing Tips for 2011” [...]
With agile methodology applied, organization can lower its expenses by producing cost-effective documentation. Because of incremental way of delivering help files, the whole help rarely has to be fully rearranged. Everything is done practically on the fly. Read full article: Agile Technical Writing Basics
A respectful entrepreneur and venture investor has recently said to me: … Most software businesses are built on people emotions. People don’t buy software products. They buy emotions: safety, beauty, pleasure, respectfulness, hope, and dream … Which emotions does your software bring to people?
Dr.Explain exhibits at
Dr.Explain is proud to be a sponsor of
