Video demo to help sell your product

Sue Pichotta has kindly published my guest post about my experience in making demo video for TBS Cover Editor.

Although I’ve already known that some steps in my process might be more optimal, I honestly described what I did. I hope that this article will be useful for many software vendors and internet marketers who sell products on-line. Check it out!

In the article I listed several ideas for using live demos to promote your software. Here they are:

Put it on your website in front of your visitors
Upload it to popular video portals like YouTube
Include a link to your live demo into your press releases and messages to bloggers, press editors, and prospects
Promote your video with social bookmarks like Digg.com, Reddit.com and StumbleUpon.com
Show it at off-line events: presentations, conferences, and trade shows
Add it to your giveaway promotional stuff on CD or USB flash
Put it on view in the reception area of your office

Now, I’ve recalled one more idea how you could use your demo video. If you demo isn’t just an overview of software features but shows how to accomplish a certain task then I recommend to submit it to archives of tutorials. Just search for “submit tutorial” to find appropriate sites.

Putting your live demo in front of thousand people who look for problem solutions on tutorial sites is a good way to increase the visibility of your product.

Feel free to add more ideas of live demo usage in the comments.