Address your customer by their names

One of the strongest psychological signal for everyone is his or her name. Calling someone by name is a good way to attract his/her attention and to make the conversation more confidential and trustworthy.
So, when you answer support e-mails start and finish your message with a name of the person. This will increase the positive effect of your message. If the message is relatively long then you may address your customer by name in the middle of the text also.

What a simple trick!

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